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Having the most attractive and user-friendly website is even more important for e-commerce sites than for other ones. If your business is primarily selling online then your website is your shop front and if it does not look right, if the checkout process is too long or it is not compatible with all the devices that people are using to access it, then you could be missing out on sales.
The IMRG predicts that £104 billion will be spent online in the UK alone in 2014 which is very encouraging for online retailers. However, according to UPS Pulse, 88% of online shopping carts were abandoned during 2013. 20% of shoppers stated that they had abandoned their carts because the checkout process was too long and confusing, 21% said the site was loading too slowly and 19% stated that they got distracted and did not return to make the purchase. This highlights the importance of having an e-commerce site that is optimized for user experience.
Firstly, the nicest e-commerce site in the world isn't going to bring in business if the customers can’t find it so a site has to be designed with search engine optimization in mind. Next, the products have to be displayed in a way that makes people want to buy them, and the website needs to provide enough information so that visitors feel confident about purchasing them. The process that takes the user through to finalizing the purchase then has to be very quick and straightforward. It also has to feel secure so the user feels safe making the payment. All of these aspects will need to be right to maximize the chance of visitors converting into customers.
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Internet technology moves so quickly that websites which are not updated often can start looking tired and dated. In addition, the gadgets people use to access the internet change rapidly so websites need to be viewable on all of these to stay relevant. According to Of-com, 62% of adults use a smartphone to access the internet and nearly a third use a tablet. This means that it is essential for older websites to be updated to appear properly on these devices.
At Social Media, we work closely with our clients to redesign their websites to improve the conversion rate and reduce the bounce rate. This means that more people who click onto the site go on to make a purchase and less people click away from it without having a proper look. To achieve this we need to understand their customers and what they are looking for. As well as talking to our clients about this, we conduct extensive research into how the current website is performing to find out which aspects are successful and which are not. Establishing this information is the starting point in designing the new website.
Once we know exactly why the current website is not performing as well as the client would like it to, we can redesign it to maximize the effectiveness of the parts that are already working well and replace those which are not. Sometimes the problem is consistency or navigation issues, as it was with one of our previous client (see the case study here), which are causing users to click away from the site but at other times it is the appearance, pictures or colors which are putting potential customers off. Either way, our expert web designers can easily resolve these issues.
Therefore, if your company’s website is dated, has navigation issues, lacks consistency of style, isn't responsive (so doesn't look good on smartphones or tablets) or simply isn't performing the way you would like it to then it would benefit from a redesign. Our designers can work with you to find the most effective ways of bringing in more business through your website.
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Clever, clickable UX design from webz.guru
Ready to engage visitors, lower bounce rates and improve your conversions? Responsive web design could be the tool you need to get visitors clicking. Time and again smart UX design has been shown to improve visitor retention, customer engagement, visitor returns and give online businesses a great big boost.
Whether you have a big idea for your website’s new direction or would like to pick our creative brains and take advantage of our industry insight, get in touch today to talk responsive web design with an inventive, future-facing web design agency. The customer’s always right
Good old fashioned service looks a little different in the digital age, but putting the customer first is just as important as ever. Our web development agency design and develop for you, but keep your visitor’s experience at the forefront of the process.
We’re passionate about UI (User Interface) design. Whatever makes your visitors happy makes us happy too! Whether it’s eye-catching animation or clickable, interactive buttons, we can help you to implement engaging, responsive web design which visitors love.